How do you market imperfection?
The topic of lawn substitutes is everywhere these days, my blog included. I write about them, speak about them, am interviewed about them, and yes, even plant them in my own garden. But here is the dirty little secret no one wants you to know…
There is no substitute for a lawn.
Nothing else looks so pristine, green and lush, yet takes such abuse. And while caring for a lawn means keeping to a regular maintenance schedule, it’s certainly less complicated than babying along a lawn substitute that may take years to grow in.
Lovely photo of a front yard meadow featured in the Bringing Back the Natives Tour. But does it look like a lawn? Not really.
So what’s a self-respecting proponent of lawn reduction supposed to do? Two experiences lately have got me thinking – instead of searching for the ultimate groundcover to mimic a lawn’s perfection, why not choose ground covers that aren’t meant to replicate its monotonous, manicured sameness? How about a little diversity?
Experience number one: Here is a photo of the lawn around the grounds in the B&B we stayed at during a recent trip to Mendocino.
Not certain what the white flowers are – an ornamental strawberry? – but honestly, even the dandelions look cute to me. And nothing seems to mind being stepped on, or so I assume, as I ignored the paths to stride across it every morning in my zeal to get to the homemade breakfasts before the chocolate chip muffins were gone.
The second experience came via my computer visiting Susan Harris’s Sustainable Gardening Blog. In April, she had an interesting post updating her own lawn replacement project and followed this up later with a video tour of her garden, chronicling her successes and failures. Her photos inspired me. All the advantages of a lawn, with just enough imperfection to make it look like a garden.
This perfectly imperfect lawn belongs to Susan Harris
So how do I sell this idea to my clients? “Hey, here’s a bunch of groundcovers; let’s shove ‘em in anywhere and don’t worry about the weeds!” Hmm, hard to charge the big bucks for advice like that, particularly in California, land of golf courses and 24/7 landscaping.
I’ll come up with something.

